We Seat Drivers.
Stop paying
$2,000 to $3,000
per driver hired.
Blacktop fills your empty seats with pre-screened CDL-A drivers using precision Meta Ads, automated screening, and a proven pipeline. Here's exactly what that looks like, and what it costs.
Last engagement: 14 drivers seated in 90 days, all-in cost under $1,000 per hire.
Job boards are the most expensive way to fill a seat
Indeed, DAT, and traditional job boards run $2,000 to $3,000 per hire, and that is before you count the hours your team spends chasing unqualified applicants.
$2,000–$3,000
Average cost per hire on job boards. No pre-screening included.
45+ Days
Typical time to fill a seat through a job board posting.
Low Match Quality
Board leads are rarely pre-qualified. Your team wastes hours on drivers who never had a valid CDL-A to begin with.
Empty Trucks
Every day a seat sits open is revenue your fleet isn't collecting.
One system. Ad click to seated driver.
We don't just run ads. We build and manage the full pipeline so unqualified leads never reach your inbox.
Compliant Meta Ads
Driver-targeted campaigns built under Meta's employment ad standards, so your ad account stays protected.
Automated Pre-Screening
SMS and form logic filter out unlicensed and non-responsive leads before they ever reach your team.
CRM Pipeline (Built in GHL)
Every applicant moves through a tracked pipeline stage, from lead to documents to seated driver.
Transparent Reporting
You see cost per applicant, cost per qualified lead, and cost per hire. No mystery numbers.
14 drivers seated. 90 days. Under $1,000 per hire.
One regional carrier. Confirmed, trackable numbers from our own campaign and pipeline data.
// Additional ~15 applicants reached the documents stage during this engagement; figures above reflect confirmed seated hires only. Client kept anonymous by request.
Same outcome. Less than half the cost.
On 10 hires a year, that gap is worth $10,000 to $20,000 back in your budget, plus faster fill times.
Everything you need. One flat setup fee.
Full system build, done for you. No separate line items.
- Meta Ads campaign build and launch
- Full GHL CRM and pipeline setup
- Landing page (if needed)
- SMS pre-qualification automation
- Compliant, employment-category ad structure
We only work with carriers. That's the edge.
Trucking-Only Focus
Every script, filter, and ad angle is built for CDL-A recruitment. Not a generalist agency running side gigs.
Full-Funnel System
Ads, screening, and CRM in one connected pipeline, not three disconnected vendors.
Transparent Numbers
You see cost per applicant and cost per hire in plain terms, every reporting period.
One Point of Contact
You work directly with the person managing your account. No rotating support desk.
Straight answers, no sales spin
What if we don't get 14 hires like your case study? +
Every carrier's pay package, lanes, and market are different, so results vary. What doesn't vary is the system: compliant ads, real pre-screening, and a tracked pipeline so you always know your cost per applicant and cost per hire, in real time.
Is ad spend included in the $599 or $1,199? +
No. Our fee covers strategy, build, and management. Ad spend is billed directly by Meta to your own ad account, so you keep full ownership and transparency over what you're paying to run.
We already tried Facebook ads and it didn't work. +
Most driver recruitment campaigns fail because of two things: missing the employment ad category compliance settings, or no real pre-screening layer, so unqualified leads flood in. Both are exactly what we fix first.
How long until we see applicants? +
Most carriers see qualified applicants within the first one to two weeks of launch, once the campaign clears Meta's initial learning phase.
Is there a long-term contract? +
We ask for a 3-month minimum after the setup month. Campaigns need that runway to optimize properly. After that, it's month to month.
$599 to find out what this could do for your fleet
Full campaign, CRM, and screening system built and launched for one flat fee. No long-term commitment required to start. If it works the way it worked for our last client, the math pays for itself inside the first hire.
Get your free audit
Book 30 minutes. We'll walk through your current hiring costs and show you exactly where Blacktop can cut your cost per hire. No pressure, no obligation.